reciprocity: 6 ways to yes

At school a few months ago, we were shown a video called "Science of Persuasion." In the 11 minute video, it goes over 6 ways that we convince people to say, "YES!" to us.

1. Reciprocity

2. Scarcity

3. Authority

4. Consistency

5. Liking

6. Consensus

So over the next few weeks I will be going through the 6 ways to YES and how they apply to creating and growing a successful blog.

Reciprocity: Relationship involving mutual exchange.

People are obliged to give back to other what they have received first. If you invite a friend to your birthday party, they feel obliged to invite you to theirs. It is the simple principle that people who feel they owe you something are more likely to say YES to your requests.

This isn't necessarily taking advantage of people if you go about it in the right way. If you find a post you love, share it! If you had an amazing experience sponsoring someone, tell others! Every time someone says they are looking for a blog designer, I give a shout out to my homegirl Brielle.

Another way to incorporate reciprocity into blogging is by asking other bloggers to guest post swap, or ad swap. Essentially I scratch your back, you scratch my back.

Have you used reciprocity in blogging? What's your experience?